Eat Here is information -driven programming developed by Urbana’s Market at the Square to encourage those who eat (everyone!) to add the Market to their list of places to purchase groceries – specifically, fresh fruits and vegetables during the season, which runs May 1 – November 6 in 2010.
Illinois soils don’t just produce feed corn and soybeans – they also produce some of the finest-tasting fruits and vegetables in the world. Local farmers are busy every growing season bringing forth incredibly tasty foods that are second only, maybe, to what you can grow in your own backyard. They bring these foods to the Market every week, rain or shine, during the season. These fruits and vegetables can include, but are by no means limited to: asparagus, strawberries, rhubarb, salad and cooking greens of all kinds, tomatoes, sweet corn, stone fruit, persimmons, melons and squashes, all manner of root vegetables, garlic and shallots, eggplant, broccoli, cabbages, beans, apples and pears, edamame, fresh cut herbs, and much more.
Many of these fruits and vegetables are heirloom varieties that are not available in grocery stores. Depending on the producer, they’re certified organic, “naturally-grown”, or conventionally-grown (please ask if this matters to you!). The produce is picked at the peak of freshness. The taste of this food is unparalleled. If you’re not sure what to do with an offering, you can ask the person who grew it. They eat their own produce – they’ll have some ideas.
Finally, everyone knows about the health benefits gained from eating fresh fruits and vegetables, but local farmers and the local economy benefit as well. It’s definitely a way to help close the economic loop while eating fresh, tasty produce grown right around the corner.
While Eat Here information will always be available at the Market’s Information Station (find us at the northwest entrance to the Market), look for a separate Eat Here booth at the Market on May 15, June 12, July 17, August 14, September 11, and October 16 – we’ll be giving away some Eat Here swag on those days!